To influence and persuade a client to buy, you must first understand WHY they buy in the first place, and what they need from you.
Victor Antonio
As salespeople, we provide solutions and nudge (never push) our clients in a productive direction.
You’ll become effortlessly persuasive once you understand buyer psychology, it’s easier than you think!
If you're struggling to stand out from the crowd, influence decision makers, and get the upper hand in negotiations, this course is for you.
Lesson 1: Introduction
Lesson 2: Tactic #1 – Issue Isn’t
Lesson 3: Tactic #2 – Issue Isn’t + Question
Lesson 4: Tactic #3 – I agree
Lesson 5: Tactic #4 – I agree + Issue Isn’t
Lesson 6: Tactic #5 – I almost agree
Lesson 7: Tactic #6 – Agree + Multiple Objections
Lesson 8: Tactic #7 – Power of But: Delete – Good News
Lesson 9: Review
Lesson 1: Introduction to Blocking Objections
Lesson 2: Public Statement = Commitment; A Proven System
Lesson 3: List of Typical Objections
Lesson 4: The Response Blocking Objection Structure
Lesson 5: Example #1 – Your price is too high
Lesson 6: Example #2 – Your product is too complicated
Lesson 7: Example #3 – You’re a small company
Lesson 8: Reducing Resistance by Blocking Objections
Lesson 1: Intro
Lesson 2: Listen More
Lesson 3: Mirroring
Lesson 4: Mirroring Examples
Lesson 5: Labeling
Lesson 6: Open Ended Questions
Lesson 7: Add Qualifiers
Lesson 8: Impossible Requests
Lesson 9: Getting to ‘No”
Lesson 10: Iceberg No
Lesson 11: Antagonize Prospects
Lesson 12: Better Than Yes
Lesson 13: Blocking Objections
Lesson 14: Deadline
Lesson 15:Fairness
Lesson 16: Checklist
Lesson 1: Information Overload
Lesson 2: Offering alternatives
Lesson 3: Why Deals stall
Lesson 4: Sympathy vs. Empathy
Lesson 5: Why Listening Works
Lesson 6: Preparation Matrix
Lesson 7: Providing Sales Insight
Lesson 8: Eye Contact Study
Lesson 9: Sequencing Good and Bad News
Lesson 10: Disqualify Early
Lesson 11: Negative and Positive Conversations
Lesson 12: Going Off Script
Lesson 13: The Effects of Information Asymmetry
Lesson 1: Brain L.E.S
Lesson 2: Energy Hog
Lesson 3: Attention Span
Lesson 4: Brain Review
Lesson 5: Simplify Images
Lesson 6: Visual Analogies
Lesson 7: Contrast Machine
Lesson 8: Perceived Effort
Lesson 9: Data Dumping
Lesson 10: How to Pitch
Lesson 11: Heart of Change
Lesson 12: Summary
15 Minutes
15 Minute Webinar
Lesson 1: Introduction to Sales Presence
Lesson 2: Influencing Clients to Listen and Act
Lesson 3: Why is Sales Presence important?
Lesson 4: Develop Authenticity
Lesson 5: Using Boldness
Lesson 6: Framing the Conversation
Lesson 7: Developing a Narrative
Lesson 8: Have a Call-to-Action
Lesson 9: Defending Your Position
Lesson 10: Avoid Ventilating Modifiers
Lesson 11: The Enthusiasm Effect
Lesson 12: Body Language
Lesson 13: Focusing Your Message
Lesson 14: Confidence and Conciseness
Lesson 15: How to Connect on a Personal Level
Lesson 16: Sustainable Presence
Lesson 1: Get Clients to Act
Lesson 2: Changing Expectations
Lesson 3: Sequence – Reduce Resistance + Gain Acceptance
Lesson 4: Understanding the Buying Brain
Lesson 5: Three (3) Types of Buyers
Lesson 6: Motivating Complacent People (Hound Dog Analogy)
Lesson 7: Pain of the Same > Pain of Change
Lesson 8: Quick Quiz
Lesson 9: The Negative Effects of Perceived Effort
Lesson 10: Case Study – Energy Saving Company
Lesson 11: Wrap up
25 Minutes
Knowing when a client reaches decision fatigue can be an advantage in your sales process. When a client gets tired of making buying decisions, it’s best to give them an opportunity to recover before trying to upsell them. This FastClass covers how to use this insight to sell more over a period of time.
Fill in your details and we’ll get back to you in no time.