Blocking Objections: A New Approach for Lowering Buyer Resistance and Selling More. This book will literally change how you present your product or service to a potential buyer. Objection Blocking is a method for preempting a buyer’s objection before he voices the objection.
The premise of Response Block Selling is the following: If a buyer states an objection aloud, the buyer is more likely to stick to that objection (rule of consistency) and will look for validating information (selective perception) to support or defend that particular viewpoint. So the key here is to prevent the buyer from voicing an objection thereby shunting the need to then support that objection. Learn how to ‘structure a response block’ that will lower a buyer’s resistance making the sale that much easier.
In this book, you will find over 20 examples of common objections salespeople face when selling.
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