Buy Recording

Mastering the Upsell

 by Victor Antonio

The fastest way to revenue growth is not finding new business, but rather by upselling to your existing customer base!

One study shows that a company can increase its annual sales/revenues up to 30% by simply selling to its existing customers. According to Marketing Metrics, the probability of converting (selling) an EXISTING customer is 60% to 70% while the probability of converting a NEW prospect, on the other hand, is only 5% to 20%.

Here's what you'll learn:

Upselling Strategies

The Foundations: #1-8

  •  Upselling Strategy 1: Freemium
  •  Strategy 2: Multiple Options
  • Strategy 3: Decoys
  • Strategy 4: Endowment
  • Strategy 5: Decision Fatigue
  • Strategy 6: Down-Sell to Upsell
  • Strategy 7: Below-At-Above
  • Strategy 8: In Return Upsell
  • Strategy 9: Eyes Have It
  • Strategy 10: Funnels and Ladder
  • Strategy 11: Reframing Value
  • Strategy 12: Utilization Rate
  • Strategy 13: Make it a Process
  • Strategy 14: Phrases + Why
  • Strategy 15: Mine Your Losses
  • Strategy 16: Compensate the Upsell

Upselling Strategies

The Advanced Strategies: #9-16

Upselling Strategies

Applied & Practical Tactics 

• How to shift your sales team’s attention to upselling and cross-selling.

• How to engage the buyer in upsell conversations.

• How to anchor and ‘seed’ a conversation with upselling in mind.

• Conditioning your client to ask about other products or services

• The critical skills needed to position high-price options.

• How do you build trust and credibility while upselling a customer?

• How to use proven neuroscience to upsell more easily.

• Leveraging ‘decoys’ in your price structure.

• Why Client Acquisition Cost (CAC) and Customer Lifetime Value (CLV) matter more than an immediate sale.

• 20 Upsell Phrases to help you increase the average deal size.


Also Included:

Intensive Training That Works

After building a successful 20-year career as a top sales executive, Victor Antonio became a globally sought-after sales speaker and trainer.

L(earn) from the best with Sales Velocity Academy. Expand on your knowledge not only of Upselling but in all 8 Dimensions of selling! 


Your 3-Month subscription is included with every masterclass purchase!

Mastering the upsell book

Mastering the Upsell book coming January 2022! Get the Ebook version + Masterclass package and be among the first to access new Upselling content!

Mastering the Upsell

Buy recording
$ 222 One-Time Payment
  • 3-Hour Masterclass
  • Access to the Recordings
  • Ebook Copy of Mastering the Upsell (Available January 2022)

Sales Ex Machina

How AI is changing sales. Sales Ex Machina represents a valuable way that sales professionals discover and understand the forces shaping our industry and how to leverage the disruption of artificial intelligence to get an edge now

Response Block Selling

To build credibility in your presentation, you need to know how to block objections, not overcome them.

Sales Influence

Find out how things are positioned or presented influence impacts a consumer’s buying behavior.

The Greatest Gift

A fictional story of a two men discussing the meaning of success and the many trials and tribulations of how to achieve it.

The Logic of Success

A personal autobiography on overcoming adversity and how some people are able to achieve while others simply can’t.

Winning Back the Business

A Personal autobiography on overcoming adversity and how some people are able to achieve while others simply can’t.

Sales Psycho

 Inside an Asylum is a man known for his uncanny ability to sell. On this day, he is being interviewed to discover his secrets to sales success.

The Tao of Selling

A philosophical booklet of 52 taos (ways) on how the best salespeople think about business, the meaning of value and sales success.

Selling Ain't Hard

This book is a compendium almost 100 tips and tactics on how to become a better salesperson.

Contact Us

Fill in your details and we’ll get back to you in no time.