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Mastering the Upsell

 by Victor Antonio

The fastest way to revenue growth is not finding new business, but rather by upselling to your existing customer base!

One study shows that a company can increase its annual sales/revenues up to 30% by simply selling to its existing customers. According to Marketing Metrics, the probability of converting (selling) an EXISTING customer is 60% to 70% while the probability of converting a NEW prospect, on the other hand, is only 5% to 20%.

Here's what you'll learn:

Upselling Strategies

The Foundations: #1-8

  •  Upselling Strategy 1: Freemium
  •  Strategy 2: Multiple Options
  • Strategy 3: Decoys
  • Strategy 4: Endowment
  • Strategy 5: Decision Fatigue
  • Strategy 6: Down-Sell to Upsell
  • Strategy 7: Below-At-Above
  • Strategy 8: In Return Upsell
  • Strategy 9: Eyes Have It
  • Strategy 10: Funnels and Ladder
  • Strategy 11: Reframing Value
  • Strategy 12: Utilization Rate
  • Strategy 13: Make it a Process
  • Strategy 14: Phrases + Why
  • Strategy 15: Mine Your Losses
  • Strategy 16: Compensate the Upsell

Upselling Strategies

The Advanced Strategies: #9-16

Upselling Strategies

Applied & Practical Tactics 

• How to shift your sales team’s attention to upselling and cross-selling.

• How to engage the buyer in upsell conversations.

• How to anchor and ‘seed’ a conversation with upselling in mind.

• Conditioning your client to ask about other products or services

• The critical skills needed to position high-price options.

• How do you build trust and credibility while upselling a customer?

• How to use proven neuroscience to upsell more easily.

• Leveraging ‘decoys’ in your price structure.

• Why Client Acquisition Cost (CAC) and Customer Lifetime Value (CLV) matter more than an immediate sale.

• 20 Upsell Phrases to help you increase the average deal size.


Also Included:

Intensive Training That Works

After building a successful 20-year career as a top sales executive, Victor Antonio became a globally sought-after sales speaker and trainer.

L(earn) from the best with Sales Velocity Academy. Expand on your knowledge not only of Upselling but in all 8 Dimensions of selling! 


Your 3-Month subscription is included with every masterclass purchase!

Mastering the upsell book

Mastering the Upsell book coming January 2022! Get the Ebook version + Masterclass package and be among the first to access new Upselling content!

Mastering the Upsell

Buy recording
$ 222 One-Time Payment
  • 3-Hour Masterclass
  • Access to the Recordings
  • Ebook Copy of Mastering the Upsell (Available January 2022)

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