Mastering the Upsell

August 13th

The fastest way to revenue growth is not finding new business, but rather by upselling to your existing customer base!

One study shows that a company can increase its annual sales/revenues up to 30% by simply selling to its existing customers. According to Marketing Metrics, the probability of converting (selling) an EXISTING customer is 60% to 70% while the probability of converting a NEW prospect, on the other hand, is only 5% to 20%.

Curriculum:

 Upselling Strategy 1: Freemium

  •  Strategy 2: Multiple Options
  • Strategy 3: Decoys
  • Strategy 4: Endowment
  • Strategy 5: Decision Fatigue
  • Strategy 6: Down-Sell to Upsell
  • Strategy 7: Below-At-Above
  • Strategy 8: In Return Upsell
  • Strategy 9: Eyes Have It
  • Strategy 10: Funnels and Ladder
  • Strategy 11: Reframing Value
  • Strategy 12: Utilization Rate
  • Strategy 13: Make it a Process
  • Strategy 14: Phrases + Why
  • Strategy 15: Mine Your Losses
  • Strategy 16: Compensate the Upsell

• How to shift your sales team’s attention to upselling and cross-selling.

• How to engage the buyer in upsell conversations.

• How to anchor and ‘seed’ a conversation with upselling in mind.

• Conditioning your client to ask about other products or services

• The critical skills needed to position high-price options.

• How do you build trust and credibility while upselling a customer?

• How to use proven neuroscience to upsell more easily.

• Leveraging ‘decoys’ in your price structure.

• Why Client Acquisition Cost (CAC) and Customer Lifetime Value (CLV) matter more than an immediate sale.

• 20 Upsell Phrases to help you increase the average deal size.

 

Intensive Training That Works

Each masterclass is taught by Victor Antonio – experienced sales executive.

 

After building a successful 20-year career as a top sales executive, Victor Antonio became a globally sought-after sales speaker and trainer.

 

With over 192,000 Youtube subscribers and over 3 million podcast downloads, Victor knows how to engage an audience virtually; learn from the master!

 

Learn what works, but more importantly, learn what doesn’t work!

 

Mastering the Upsell

$ 297 One Time Payment
  • 3-Hour, Virtual Masterclass
  • Access to the Recordings
  • 3-Month Access to Sales Velocity Academy

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