Selling Power


Mastering the Upsell

By Victor Antonio

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

One study shows that a company can increase its annual sales/revenues up to 30% by simply selling to its existing customers. According to Marketing Metrics, the probability of converting (selling) an EXISTING customer is 60% to 70% while the probability of converting a NEW prospect, on the other hand, is only 5% to 20%.

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Mastering the Upsell By Victor Antonio

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